When it comes to advertising your brand, product or service there are a plethora of options available and when it comes to the mode of advertising, it has to be none other than Gateway Advertisers. We take care of advertisements in the form of bus shelters, kiosks, bill boards, hoardings, and print media. Our recent add on has been the railway advertisements. They are an imperative medium for reaching an audience of all ages, backgrounds as well as incomes. When you take up this form of moving billboards as your advertising technique people automatically get attracted. You will thus reach families along with professionals, students who commute to and fro, furthermore tourists that come finding their way around town.
Indian Railways are considered to be the largest rail network in terms of sheer length and size. Indian Railways without a doubt are amongst the precious assets of India. Railway stations have constantly felt the need to make available information and so televisions were put up second only to homes. Advertising on trains has helped boost a lot of products and services at reasonable and affordable costs. Since, the amount of people still rely on the railways and the fundamental and essential role they play in the network infrastructure, billboards, hoardings and posters by the side of railway lines have always been sought after by advertisers. Also, a large number of people come to pass, stay or linger within the stations. As a result, it is believed to be one of the most effective means of advertising.
Digital outdoor signage systems have become popular in recent times. They have been seen erected on platforms thus escalating the effectiveness and efficiency of this sought after advertising space. Another use for digital signage that can be combined with advertising has been well taken up by the railways is to entertain travellers. So in short, along with entertainment programmes advertisements can also be added to the content accordingly allowing the railways to make up for the cost of the devices by gaining advertising revenue.